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NAI-DP 's merge/purge software
is designed to identify valid unique records and flag duplicates from any number
of input files for use in mailings. The program identifies duplicate records
within an input file and over multiple files using a match code specified by
the user. We have a multitude of options for selection and/or omission of names
in order to accommodate any requirements a mailer might have.
At the inception of the
merge/purge, all files are automatically put through a detailed clean-up and
standardization procedure. This includes: address standardization, zip code
confirmation/correction, zip assignment, duplicate elimination, keying, sequence
numbering, gender code assignment, APO/FPO drops, edit drops, priority allocations,
and much more.
Along with the standard
edit reports, you will receive a comprehensive set of merge/purge reports that
will give you all of the necessary information. Customized individual broker
reports are generated, if more than one broker is involved. All reporting is
provided to the broker and mailer immediately upon completion of the merge/purge.
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