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NAI-DP can import your list
into our mass storage system from almost any ASCII or EBCDIC media. Next, we
convert it to our standard maintenance and fulfillment format. When this is
completed, it is processed and cleaned to omit bad and/or incomplete records.
This meticulous hygiene processing is critical for maximum rental success.
To insure address deliverability,
we then process your list through our GROUP1 USPS address standardizing and
verification software (CASS Certification). All address information is corrected,
along with the addition of ZIP4, Delivery Point, and Carrier Route information.
Monthly replacement of our USPS database provides you with the most up-to-date
address correction in the industry.
Not only are count reports
run for your manager, but we also make them available to you. State counts by
recency are run automatically. Counts for any other element in your list can
be run at your request.
In order to minimize update
charges, we can do either a complete file replacement or new customer update.
All list replacement/new customer updates will be processed according to your
predetermined schedule. Regardless of the type of update, prior order omit history
is maintained. With a new customer update, we identify any preexisting names
on your master list and suppress them from the master file.
All test orders are selected
on an Nth name basis. Our software guarantees that two or more orders with the
same Nth factor do not get the same names. A record of names provided for each
order is maintained, based either on your customer ID number or a name sequence
number we assign during the importing process. We maintain this history for
18 months so that they may be omitted from continuation orders.
In addition to the decoys
you put in your list before sending it to NAI DP, each order fulfilled is seeded
again with additional decoy names you supply us. This double decoying process
will assure you the most accurate monitoring of mail dates and usage of your
list.
NAI routinely provides you
and your list manager detailed, clear, concise reports. Our reports go far beyond
the standard industry reports. We have designed them with two goals in mind:
1) provide you with profile
information
2) provide your list manager with universe & segmentation data for promoting
& selling your list.
Other routinely provided
reports include:
- Profile Report
- This report provides
a quick summary of the name and major Address fields of your list. The Profile
report is useful in identifying potential problems with input files, as
well and detailing gender coding, address type (home vs. business address),
foreign names, records with phone numbers, incomplete addresses, zip+4 coded
addresses, etc..after list hygiene processing has been completed.
- Count Report
- These reports provide
counts by state for any time period or other field element in the database.
Custom reports can be created to meet the needs of your list manager or
you.
- Updates Report
- This report will supply
you with (weekly, monthly or quarterly) hotline counts so this information
may be used for promoting your list.
- Shipping Reports
- With every order that
is processed, format/layout report, hex dump, and state counts are provided.
To insure maximum usage
on continuation orders, a universe count is run first. If an order quantity
estimate does not take advantage of the total universe available, the NAI-List
Management account executive is notified. An attempt is made to get the user
to take the total universe before the order is processed.
All orders are processed
efficiently and rapidly. We are proud of our quick turn around time. Orders
are processed the same day received, and usually shipped within 24 hours.
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