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List Family Data Cards
August Home

Affinity Media
formerly
   Ehlert Publishing


North American
  Affinity Club

NAI-DP can import your list into our mass storage system from almost any ASCII or EBCDIC media. Next, we convert it to our standard maintenance and fulfillment format. When this is completed, it is processed and cleaned to omit bad and/or incomplete records. This meticulous hygiene processing is critical for maximum rental success.

To insure address deliverability, we then process your list through our GROUP1 USPS address standardizing and verification software (CASS Certification). All address information is corrected, along with the addition of ZIP4, Delivery Point, and Carrier Route information. Monthly replacement of our USPS database provides you with the most up-to-date address correction in the industry.

Not only are count reports run for your manager, but we also make them available to you. State counts by recency are run automatically. Counts for any other element in your list can be run at your request.

In order to minimize update charges, we can do either a complete file replacement or new customer update. All list replacement/new customer updates will be processed according to your predetermined schedule. Regardless of the type of update, prior order omit history is maintained. With a new customer update, we identify any preexisting names on your master list and suppress them from the master file.

All test orders are selected on an Nth name basis. Our software guarantees that two or more orders with the same Nth factor do not get the same names. A record of names provided for each order is maintained, based either on your customer ID number or a name sequence number we assign during the importing process. We maintain this history for 18 months so that they may be omitted from continuation orders.

In addition to the decoys you put in your list before sending it to NAI DP, each order fulfilled is seeded again with additional decoy names you supply us. This double decoying process will assure you the most accurate monitoring of mail dates and usage of your list.

NAI routinely provides you and your list manager detailed, clear, concise reports. Our reports go far beyond the standard industry reports. We have designed them with two goals in mind:

1) provide you with profile information
2) provide your list manager with universe & segmentation data for promoting & selling your list.

Other routinely provided reports include:

    Profile Report
    This report provides a quick summary of the name and major Address fields of your list. The Profile report is useful in identifying potential problems with input files, as well and detailing gender coding, address type (home vs. business address), foreign names, records with phone numbers, incomplete addresses, zip+4 coded addresses, etc..after list hygiene processing has been completed.

    Count Report
    These reports provide counts by state for any time period or other field element in the database. Custom reports can be created to meet the needs of your list manager or you.

    Updates Report
    This report will supply you with (weekly, monthly or quarterly) hotline counts so this information may be used for promoting your list.

    Shipping Reports
    With every order that is processed, format/layout report, hex dump, and state counts are provided.

To insure maximum usage on continuation orders, a universe count is run first. If an order quantity estimate does not take advantage of the total universe available, the NAI-List Management account executive is notified. An attempt is made to get the user to take the total universe before the order is processed.

All orders are processed efficiently and rapidly. We are proud of our quick turn around time. Orders are processed the same day received, and usually shipped within 24 hours.