PROMOTE IT AND THEY WILL COME!

With thousands of lists competing for the attention of brokers and mailers, PROMOTION is the key to successful list management.

At Names and Addresses, Inc., we've honed our promotional skills to the Nth degree. We make sure that those who need to know do indeed know, and are familiar with your property so that when the opportunity arises to recommend it, they do just that.

Promotion is a constant effort - a never ending educational process - which has to be done with regularity using a fresh approach to get noticed.

However, a list manager's duties include so much more than promotions. They encompass accurate and responsive order processing, timely expediting, price negotiations, collections, forecasting revenues and reporting results to name a few. Without NAI's solid, intense and on-target promotions, list revenue will not be maximized.

 WHO ARE NAI'S MANAGEMENT CLIENTS?

NAI manages 170+ catalog, magazine, specified lists and alternative media programs for our clients in both consumer and business-to-business markets.

Our clients' lists and alternative media category information is listed in Data Cards that contain usage history. This and additional information is available online. In addition, alpha and market group links are available so that you can search our management clientele data cards by name and target markets or successful usage history market groups.

WHAT ARE THE SPECIFIC MARKETING ACTIVITIES THAT NAI USES TO MAXIMIZE YOUR RENTAL INCOME?

When you join NAI, your media is assigned to one of our highly skilled management sales teams. Your list or alternative media assignment is based upon the best fit to team expertise. Each team member has specific team functions:

Your Senior Account Manager is the team member who plans your promotional campaign in conjunction with NAI top management and then oversees its execution. Your Senior reports directly to you in regard to sales progress and all negotiation requests from mailers. Seniors are the team members who attend trade shows and conduct in-office broker visits.

Your Associate Account Manager performs both the reactive and proactive telemarketing sales efforts to brokers and mailers under the direction of your Senior Account Manager.

Your Administrative Assistant processes, expedites, and prepares orders for billing while assisting the Senior and Associate team members.

Your team's initial objective is to learn all about your list - inside out - to become an expert on your file.

Step two is to assemble a creative, multi-channel, strategic marketing plan to promote to targeted brokers and mailers which incorporates a timing schedule for markets targeting the hot testing season.

The final step is for your team to educate our other teams so they all have an excellent working knowledge of your list. This allows all NAI salespeople to sell for you. And, sell they will, as the goal of your personal team and all NAI teams is to maximize your revenue!

 

WHY SHOULD YOU TAKE ADVANTAGE OF NAI'S MANAGEMENT SERVICES?

We’re big enough to promote your list simultaneously using a variety of media, yet we’re small enough to give you superior service and personal attention that is individually tailored to meet your needs now and into the future. We’re ready to help you increase your list rental revenue, ready to listen to your goals for the future and ready to help you achieve those goals.

Because we manage lists in a variety of markets, we’re able to capitalize on the synergy that exists by promoting them in market groups. The advantage of sending these direct mail promotions to brokers as well as mailers is twofold: a) we are communicating pertinent details about lists in a particular category, and b) we are acknowledging that we have considerable experience in managing these of lists.

From cross-selling your titles each day to brokers and mailers who are currently ordering, to mailing full-color solo direct mail promotions that put your list in the spotlight, we make sure that the people who are and should be using your lists are kept aware and updated on a regular basis.

We have the experience in many different market categories. This is a benefit to you as it is likely that your list will perform well in markets that you may not have previously considered. We often find that by thinking outside the box, we can create new opportunities for our clients that result in additional orders and increased revenue.

Experience, strategic marketing, and personalized service have made Names and Addresses, Inc. a premier list and alternative media management company. Our diverse clientele, both consumer and business-to-business marketers, include catalogers, publishers, compilers, solo mailers, space marketers, telemarketers, as well as other media. These lists and alternative media programs are some of the most actively rented media in the direct marketing industry.

Names and Addresses, Inc 195 N. Arlington Heights Rd. Suite #125 Buffalo Grove, IL 60089 Tel:847.465.1500 Fax:847.465.1521 Copyright 2005 Names and Addresses, Inc. All Rights Reserved.